DR. JEFFREY LANT
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Darlin’, everybody hustles. It’s just a question of how, when and where.’ A tale of pre-Katrina New Orleans and your business success.

2/27/2017

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By Dr. Jeffrey Lant

Author’s program note. I didn’t have to look for the perfect tune to accompany this article. I’ve known it for decades. “I’m still here“ from Stephen Sondheim’s incredible musical “Follies” (1971). It’s a song about grit, determination, doing what you have to do with the person you must do it with… to move up, move on, and force the big guys at the top to move over. This is the song you listen to on days when the recalcitrant world is just not going the way you want… it’s the song you listen to when you mean to change that… and try again, because that’s what winners do and losers can’t even imagine.


Go to any search engine now… go into a room all by yourself, the better to turn up the volume to the ear-shattering range… and let Sondheim’s incredible music waft you to the place of your dreams… then listen to what you have to do to get there. In the days before Hurricane Katrina, I used to frequently teach marketing communications at the University of New Orleans.


My classes were held on week days downtown and on Saturday’s on Lake Pontchartrain, whose name I loved, coming as it does from a great French statesman who had the infinite good sense to be painted by Robert Le Vrac de Tournieres (1667-1752). I loved that picture from the first moment I saw it… and I loved New Orleans, too, its people, its spirit, its often painful madcappery and self destruction.


When I came to know about “A Confederacy of Dunces” by John Kennedy Toole (published 1980), I read it with an avidity fed by its macabre history; (the author had to commit suicide before any publisher would condescend to review it; it then went on to win the Pulitzer Prize).


From the very moment I left my hotel room (where I spent the absolute minimum amount of time) adventures were drawn to me, because they knew I was completely receptive to them.


Her name was Yvette…


On my very first day in New Orleans (it was a Friday), I stayed in a big, fancy hotel just off the French Quarter. I never made that mistake again; on my many future visits I always stayed in a little hotel in the Quarter, steps from the wonderful people I met who filled me with admiration for their zest for living and unadulterated joy under unremitting duress.


The first person who met me (note the language) was a person who looked to me like Tinkerbell on something. He walked up to me and said, “Honey, I can tell you are new to La Nouvelle Orleans. Let me be your guide”. I had never, and I mean never, been spoken to like that… but I recognized in these words Fate’s distinctive messenger. I accepted, bought my guide a drink… and in due course, having gleaned without difficulty but with some incredulity that I was a writer, he said, “But you must meet Yvette.” Of course, I must. That too was Fate…


She was, as the French say, a woman of a certain age; that might have been anything from forty into eternity. I knew at once she had that unmistakable quality the Parisians call “chien”. Yes, I know that means “dog”, and its English connotations are not good… but she had, and unmistakenly, that mixture of age, chic, dress sense, allure and brass that forces one involuntarily to look back and be sad that vision is rushing to be with someone else. But this time, perhaps for the first time, this woman with a Past was going to influence my future… and I was ready to hear whatever she said.


The conversation turned to life… it always does in the French Quarter with such people as Yvette. With each drink (and there were many) came another piquant observation that convinced me “real” life and I had only a nodding acquaintance. Yvette knew the vicissitudes of life inside and out… and I was bright enough to pay close attention to her observations, often as diamond sharp as Madame de Sevigne (1626-1696). This one completely arrested my attention:


“Darlin’, everybody hustles. It’s just a question of how, when and where.” It instantly occurred to me that this is precisely the element missing from far too many of my business students and people starting and running businesses generally. They are running businesses; they are not hustling for success as if their very lives were dependant on it… and that was the reason so many of them were barely getting by and wondering why, when they were such good and proper folk.


It’s because they were missing what Yvette had to spare: hustle. In short they wanted success, but they wanted it on their terms… which just ain’t gonna happen.

YOU say you want success, but (for whatever reason) you are not willing to work all the necessary hours it takes to achieve success. SUCCESS says, “You will work as many hours as it takes to capture me… not merely the hours you wish to work.”


YOU say you want success, but are not willing to work evenings, week-ends, even standard holidays. SUCCESS says, “If you want me, you must be willing to sacrifice time you’d like to use for other things. Choose!”


YOU say you want success, but you’ll only do jobs that make you such-and-such amount. SUCCESS says, “If you want the money, stoop to conquer. When you’ve got the money you want, then you can afford to be so picky. But that day hasn’t dawned yet.”


YOU say you want success, but your spouse is doing everything but put you in a cage to make sure you can’t achieve it. SUCCESS says “Sugarbabe, there are more good women and men in the sea than those who’ve come out. Dig my meaning?”


YOU say you want success, but you’ll only look at business opportunities that cost you nothing. SUCCESS says “Lambikins, ain’t nothin’ ever come from nothin’. You’ve gotta invest to get a return on that investment.”
Still more…


YOU say you want success, but you are not willing to do the necessary homework and due diligence to ensure that what you do delivers the substantial rewards you want. SUCCESS says, “Quit trying to beat the system. People who make money are constant, never-ceasing students of success. They review each and every thing to understand how it works… then follow the directions EXACTLY to achieve success. They are not trying to cut corners, because they know that doesn’t work.”


YOU say you want success but once you get some, you don’t gun it to get more. SUCCESS says, “Every successful person on earth has a success system. They know that if they do X, they will get Y results. Thus, as soon as they are successful and can prove their system delivers the desired results (or even better), they arrange their time and resources so they can replicate their successful system over and over again, each time reaping the expected (and ever increasing) benefits.”


YOU say you will study successful people to see how they do and how they work because you understand that the achievement of success is inextricably linked to studying the successful and making a point of then doing what they do. SUCCESS says, “Well, are you studying the successful? I certainly haven’t seen you around anyone but your low-down worthless friends. The only time they’ll appear in the media is for robbing a convenience store! Dump ’em.”


YOU say you want success on the Internet. Good for you; it’s where lots of people nowadays get big bucks and worldwide, too. SUCCESS says, “You’re all talk and no action You don’t have anyone to help you. You don’t have the necessary tools you need; you don’t have the training. And, as for your traffic, that’s a joke that you don’t know how to fix. Moreover, you have no way to profit 24 hours a day in this demanding 24-hour-a-day environment.


And what of Yvette?…


Let’s just say my appreciation for Yvette and what she taught me did not flag as the hours advanced. And as for her profound insight into the sustained hustling all true success seekers must engage in?… why that has now gone from just Yvette to me… and now from me to you… for my next adventure… and, by grasping this article and its recommendations, for your faster, greater, truly impressive success.


Musical Note: I have selected as music for this article, "When I Die, You Better Second Line" played by Kermit Ruffins, founder of the hellzapoppin band Kermit Ruffins and the Barbecue Swingers. Founded in 1992, this is one New Orleans tradition that rode out #Katrina with style and bravado. Don't hold yourself back!

https://www.youtube.com/watch?v=b_awCl-qYM0


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'Berries are nice'. The lush ripeness of strawberries and their sweet red allure.

2/27/2017

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by Dr. Jeffrey Lant

Author's program note. This is a story about a fruit so rich that once you start thinking about it you cannot rest until you are eating some... popping them into your mouth as fast as you can, crushing them... letting the richness of its sweet, sweet juice drip down your chin... glad to have all you can eat... joyfully careless about what you waste... for there will always be strawberries enough for you... you are absolutely sure of that!

But as Deana Carter knows, the lush abundance of strawberries is not unlimited... and so she twangs her tale of high summer, desire, a taste so sweet it maddens you and never satiates... producing a wine you can never get enough of... a strawberry wine... a wine that you can never forget... though sometimes you wish you'd never come to know.

And so, I have selected for today's occasional music "Strawberry Wine" by Matraca Berg and Gary Harrison, released in August, 1996. Nashville record companies found the song overly long, controversial, and not memorable enough. But when Carter sang her heart out about the summer, the boy... the strawberries and their wine... the record won Song of the Year at the Country Music Association Awards. Go now to any search engine and listen to it. You'll find yourself remembering... you'll find yourself craving... you'll want their taste again... the berries always see to that.... for they are an imperious fruit.

Her Majesty's strawberry.

On a picture perfect summer day one August I was in Scotland, in the Highlands, at Balmoral... a country castle conceived by Prince Albert, the beautiful German prince loved obsessively by Queen Victoria. For an American used to the White House with its layer after layer of security, Balmoral comes as a rather unnerving shock. "Security" consisted of a single guard, unobtrusive, reading a newspaper. There might be, there must be more... but that's all I ever saw. He barely looked at us.. smiled... and waved. Thus does Her Britannic Majesty tell you she is beloved of the people and doesn't need a legion of centurions to protect her... unlike the president of the Great Republic who always needs more... and more.

And so in due course, my friend and I found ourselves in the magnificent park, expansive, serene, as lovely a place as Earth provides. And in the park I found a kitchen garden... the Queen's garden... and in this garden I saw a strawberry, huge, perfectly ripe, ready to be eaten. And so I reached down to pluck it and enjoy... whereupon I felt a strong hand pulling me up and heard my friend's voice, no longer amiable, but commanding, imperative, stentorian: "Do not touch that strawberry.... that is the Queen's berry!" And I realized what being a subject of the Windsors meant, whilst I was the child of revolution and lese majeste/. And so the uneaten berry remained... for the delectation of the Queen.

Even dukes get only leaves.

I was crushed but as my friend was driving I had to give way, and gracefully, too – or else.

Then I had a thought that cheered me up. Even the grandest members of the nobility couldn't eat of the Royal fruit with impunity. They had to make do with the strawberries' leaves. And no, I am not making this up. A duke's coronet proves my point. When a man becomes a duke (and there are only 24 such people in the entire realm of Great Britain) he is entitled to a silver-gilt circlet called a coronet. It features eight strawberry leaves -- not one more and never a single one less. Thus does the sovereign elevate ambitious members of the aristocracy... and keep her strawberries for herself.

Other gentlemen of high rank and title are also entitled to strawberry leaves on their coronets. And here there is a most curious conundrum: marquesses who rank just below dukes in the peerage of the realm are entitled to four strawberry leaves... but earls, who rank below marquesses, get eight. What can this mean? For peers, as you may imagine, are protocol mad... and scrutinize their inferiors for any indication that they are claiming rank and privilege to which they are not strictly entitled. You can be sure there's some fiddle going on here... but if the marquesses are in a pet of high indignation, they have but to look far down at the viscounts and barons who have not a single strawberry leaf between them... and that's just the way these marquesses mean to keep it -- "Honi soit qui mal y pense.".

Strawberry leaves mean strawberry tea.

Fortunately, there is more you can do with your strawberry leaves than wait for the Queen to make you a duke. That, after all, could be a long time coming since the last non-royal duke was his grace of Westminster, in 1874. It's true that her present majesty when a young woman offered to make Sir Winston Churchill duke of London... but he declined and there the matter rests, perhaps forever.

And you'll agree, this situation could be more than irritating for those who every morning see in their looking glasses, not milord this or the right honorable that but... His Grace the Duke of... resplendent in ermine and strawberry leaves.

These men, well bred for hundreds of years, offer the correct aquiline features, the correct pedigree, with generations of the right fathers and acquiescing mothers, masters of every arcane procedure, the right words and impeccable cravat, these men I tell you are smoldering with rage, aggravation, frustration, worthies all marooned in the wrong time. For them, each of them only the calming propensities of strawberry leaf tea will do... poured in a fragile cup of Minton, delivered by Nannie who always knows just what to do. "Have some more sugar, ducks. There, there, it'll be all right."

And so does Nanny, who loves you best, goes out with wicker basket on her arm, to the places she knows well, where the fresh wild strawberries grow or the sweet woodland berries. Take 1 tablespoon of dried rose petals, 1/2 teaspoon of yarrow, 1 teaspoon of strawberry leaves, a pinch of mint or blackberry leaves. Add 1 cup of boiling water and allow to steep. Choler cannot long exist in the presence of such determined coziness.

Emily Dickinson (1830-1886).

It was perhaps in pursuit of these ingredients that Emily Dickinson, mistress of opaque language, stepped out, "Over the fence" ...

"Over the fence -- Strawberries -- grow -- Over the fence -- I could climb -- if I tried, I know -- Berries are nice.

But -- if I strained my Apron -- God, would certainly scold! Oh, dear, --- I guess if He were a
Boy -- he'd -- climb -- if He could!"

So, let's leave it like that, for as Deana Carter sang, "It's funny how those memories they last. Like strawberry wine... (when) The hot July moon saw everything" and the strawberries were there, bright and beckoning, just over the fence.  
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"Bye bye love." A silver framed photograph worth far more than 1,000 words enters The Lant Collection.

2/23/2017

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By Dr. Jeffrey Lant

Picture if you will what I must have been like in the fall of 1970. I had come across The Pond from Cambridge, Massachusetts, where I was enrolled as a student at Harvard, and as soon as I arrived in Oxford, I was swept up into the happiest of situations.

Literally minutes after I hit Oxford, I knew at once like Dorothy in "The Wizard of Oz" that I wasn't in Kansas anymore. My dear friend William Powers Ingoldsby picked me up at the train station, scrutinized me carefully, then he flung out his instructions like a general barking orders. "Your hair must get cut! Your clothes are suburban American and absolutely unacceptable! You need black tie for a party I'm taking you to tonight."

The race was on. Could money and just a little time succeed in taking away the paltry East Coast veneer and turn me into an English gentleman? What a challenge! Oh yes, and one more thing. He handed me a copy of "Brideshead Revisited" (1945) by Evelyn Waugh. In this book, a classic, Lord Sebastian Flyte tootles around Oxford in an ultra chic sport coupe accompanied by his teddy bear Aloysius, for all the world to see, lounging in the back seat of the car... giving appropriate levels of greeting to his particular friends, snubbing the rest.

Ingoldsby looked at me upon arrival and demanded "Where is your teddy bear?" I was abashed. Having been somewhat spruced up, I was taken to the residence of Mrs. Margaret Macmillan. As a distant cousin, she took it upon herself to tutor me in the why's and wherefore's of a system designed to be esoteric and eccentric. Yes, designed to trip up all those who could not maneuver all the arcane boundaries and conditions.

Upon arrival at Mrs. Macmillan's residence, we found a summer collation was awaiting. A few minutes thereafter, I had a vision which has remained with me always. Her name was Lady Harriet Bligh, daughter of the Right Honourable Earl of Darnley, in the 3rd creation.

She was lovely, absolutely lovely and I adored her on sight, not just for how she looked, but how she talked. All good aristocrats specialize in creating language that hoi polloi can never master. She swung into the dining room like a perfume touched breeze, expecting to be noticed, expecting to be loved, and I loved her on sight.

Lady Harriet, however, did not have eyes only for me. "I've just come back from Rome," she trilled. "I lived with three gay boys in an apartment on the Spanish Steps. It was such fun... the parties never stopped." I was now smitten, sure that I would never see anything more beautiful in face or words than she was.

Mrs. Macmillan pulled me up sharp. I was not there to pick up aristos. I was there at her behest, so that she could teach me about The Family.

Thus my hostess began moving quickly to her insights into my distant cousin Harold Macmillan (1894-1986). He was the head of the family Macmillan and had fulfilled an exalted destiny. He had served over and over again in top government offices, including Secretary of State for Foreign Affairs, Chancellor of the Exchequer, and more, moving steadily up the ladder towards 10 Downing Street.

Finally, in 1957, he became Prime Minister, serving until 1963 when medical problems intervened. It is stated that he had a prostate problem, which may or may not have been benign. In any event, he stepped down when he did not need to do so. Upon his retirement, he became the Earl of Stockton... the last British Prime Minister to receive a hereditary peerage.

His achievements were laudable and universal. For instance, on February 3rd, 1960 before the South African parliament in Cape Town, he gave what became known as the "Winds of Change" speech. In it, he told the world that the winds of change were blowing over Africa with such turbulence that the British Empire was destined, and quickly too, to melt away, as the independence of Ghana had already shown in 1957. And that, as a result, the great colonial enterprises of France, Portugal, and Belgium would soon be gone.

It was one of the most important speeches ever given to humankind. For Harold Macmillan was saying most of all that this great transfer of power involving millions of people could be done without massacres, massive dislocations, or rancor; that it could be done, and honorably for all concerned.

Mrs. Macmillan touched on the high points of Cousin Harold's achievements, but what she particularly expatiated on in a whisper with a touch of malice was the scandalous menage of Macmillan's wife, Lady Dorothy Cavendish (1900-1966), Robert Boothby (1900-1986, later Baron), and himself, the cuckold.

Nothing shows us more clearly the difference between England and America than how this top level affair was handled for utmost discretion, minimal public notice, and embarassment.

Lady Dorothy Cavendish came from the richest family of the English aristocracy. Her father was the 9th Duke of Devonshire. The noble house had started on its way through the astute manipulations of Bess of Hardwick, one of the shrewdest women in history. Bess often married, always game for another matrimonial knot, so long as the lands that accompany the deal were broad, fertile, and rich.

Over the course of centuries, the Cavendishes gobbled all. Their touch was infallible. The grandeur of their possessions, breathtaking. The Cavendishes had everything, and thought they always would have. Like many women in such positions, her actions were more like a man's than a woman's, and when she wanted something, she got it.

What she wanted during this period of her life was the amorous embraces and caddish behavior of Robert Boothby. He might have been Prime Minister himself. However, he preferred Lady Dorothy's adulterous clutches, but not to the extent of eschewing a string of macho men. Of these, the principal was Ronald Kray, a gangster who (allegedly) supplied Boothby with young men and arranged orgies in Cedra Court, receiving personal favours from Boothby in return. What a muddle.

So let us be sure we understand the players and their complicated relationship to each other... a description like this certainly helps. First, there was Cousin Harold, of the internationally known publishing house Macmillan, the family business. Then, the almost fantastic jump for this descendant of impoverished Scottish crofters to the perfumed sheets and ostentation of Lady Dorothy Cavendish, the only daughter of the 9th Duke.

Thence to her indiscriminate paramour Robert Boothby, who was called "the Palladium", because "he was twice nightly." He was gifted with prodigious energy, and no discretion whatsoever. He brought into the picture Ronald Kray, gangster and the good friend who happily took time from his illegal endeavors to assemble a daisy chain of young males whose high spirits always made Boothby happy. In return, Kray received personal favors from Boothby.

Error or destiny

Mrs. Macmillan, British lady, would not, I know, have pulled back so much of the veil. Her task was to see what kind of Macmillan I was, not to dig deep in the cesspit of aging lovers and their startling concupiscence. Was I to be a member in good standing of the Macmillan clan, or just a young man who passed on the horizon en route to another destiny altogether?

That's when I had to make a life changing decision. You see, I was in those dim distant days English to the very core, quaffing her culture, her manners, her mores, every aspect of her affairs, glorious or tawdry. And in this euphoria, I ran for the most important office in the Student Representative Council in St. Andrews, Scotland, where I resided for a year in 1968. That post was representing The Faculty of Arts, the largest part of the University.

My victory was astonishing and overwhelming, and immediately opened the discussion about whether I should become a British subject. I knew I could gain election to the House of Commons. And being an American, I knew I should become a national figure in record time. What should I do?

The pressure only increased when I was elected to the Scottish Conservative Party Conference, another feather in my cap. It is hard for me today from this distance from the event to know just how I felt. But I know this: I might so easily have become a Member of Parliament, even a peer of the realm. Heady thoughts, indeed.

Of course, I went back to America where in short order I graduated from Harvard University with a history degree, well aware that I might have made my own history. Sadly, I never met Harold Macmillan, which would have been so easy to do. Today, I wouldn't hesitate for a moment... but there was some residual shyness which I must acknowledge, though I do not like the notion at all.

However, Cousin Harold entered my life yet again in a very interesting way. After he became Prime Minister in 1957, he appointed Margaret Thatcher to her first ministerial portfolio as the Parliamentary Undersecretary at the Ministry of Pensions and National Insurance. It launched her on her startling world career.

When Britain went to war against Argentina in the Falklands War in 1982, she called upon her mentor, Harold Macmillan, to advise her on how to make war. He did. She did. The victory made her.

That I think was the reason why, when I was invited to the unveiling of her official statue for the House of Commons and told her Harold Macmillan was my cousin, she drew herself up to her full height of 5'5", straight and unyielding as a ramrod, only to say "He gave me my first ministry," a pronouncement followed by a kiss... and may I say, it was not a kiss of symbolism or politeness, but a true kiss, immediately followed by her pulling my head to her shoulder.

The hundreds of people at the London Guild Hall could not believe their eyes, for the Iron Lady's kiss she gave was not the kiss of peace, but a true and authentic one. I owed it to Harold Macmillan.

All of this came back to me today when I placed my newest Macmillan object. It is a thank-you note from Harold Macmillan and the now Lady Dorothy Macmillan, dated April 21, 1920, their wedding day.

The frame I selected for this marvelous piece was purchased at Shreve, Crump, & Low in Boston. The piece is autographed by two famous people committing to a marriage that was impossible for either to keep, and which was only maintained because of the acute discretion and care of the British political and newspaper establishment. It's a beautiful little piece, don't you think, a gem?

I was lucky to find this double autographed memento of two people connected through the vicissitudes of DNA to me, the guardian of this dazzling, lustrous objet d'art. It all came alive for me today, when I looked at this splendid piece and thought how completely unpredictable destiny and deoxyribonucleic acid can be.

Musical note

The music I have chosen for this piece is "Bye Bye Love" (1957), written by Felice and Boudleaux Bryant and performed by the Everly Brothers. Its lyrics are telling no matter your social standing.

"Bye bye love
Bye bye happiness, hello loneliness
I think I'm-a gonna cry-y
Bye bye love, bye bye sweet caress, hello emptiness"

https://www.youtube.com/watch?v=nmjPAb-v4Nw


About the author

Harvard educated Dr. Jeffrey Lant is well known internationally for his trenchant and lyric articles, now over 1,000 in print, along with 61 books. He brings you inside the story and makes often dull events come alive with color and significance. Be sure to sign up for his list so that you can receive regular information and special offers. You can do so by going to www.drjeffreylant.com.
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    Dr. Jeffrey Lant, Harvard educated, started writing for publication at age 5. Since then, he has published over 1,000 articles and 63 books, and counting.

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